Shispare Collaborates with iShopping to Tackle SEO and Marketing Integration Challenges

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October 9, 2024

Karachi, Pakistan – We, Shispare Pvt. Ltd., are excited to announce its collaboration with iShopping which is one of Pakistan’s largest online marketplaces, to address key technical challenges and enhance their digital presence. This project, currently in progress, focuses on resolving critical SEO issues and implementing essential marketing integrations and also some module installations.

iShopping faced significant hurdles, including urgent SEO challenges that led to some products being delisted from search engines. Recognizing the urgency, Shispare promptly provided solutions, including the seamless integration of Facebook Pixel and affiliate marketing services, enabling iShopping to launch their marketing campaigns on schedule.

Given the limited initial scope of the project, Shispare is utilizing the waterfall model for implementation. The team is adhering to Magento customization standards while ensuring thorough development, testing, and client review processes. A collaborative approach is being maintained, with iShopping involved in planning production deployment and all stakeholders kept informed of any potential risks. A rollback strategy has also been implemented to mitigate any unforeseen issues.

Currently, the focus is on delivering the immediate features required for iShopping’s production environment. Once these are successfully deployed, Shispare will shift its attention to additional enhancements, including user experience improvements and performance optimizations, based on iShopping’s evolving needs in subsequent stages.

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