The simple reason why you need a responsive theme

According to a recent research mobile browsing traffic tends to stay on the site longer than desktop visitors. SURPRISING!!!  YES IT’S TRUE…

What is a responsive theme ?

Responsive theme is an approach towards web development that allows a website to adjust itself in such a manner so that it provides an optimal viewing experience i.e. easy reading and navigation with a minimum of resizing, panning  and scrolling across a wide range of devices from multiple monitor sizes, screen resolutions, and platforms, be it a computer, tablet or mobile device. It allows the developer to create a website that is optimized for each platform, both in navigation, readability and load time.

Does a visitor know that he is viewing a responsive web design? Or not.

Yes, when resizing the window (on a Laptop), the layout of the page changes depending on the size of the screen, with different layouts for content depending on viewing area.
Another indication to find whether it’s a responsive theme or not just resize your browser window you are using, watch carefully either the content changes shape to fit the screen, or change their display format to give you a better view or elements of the website either disappears.


Mobile Devices to overtake
desktop PCs as dominent
global Internet platform“TechCrunch Survey, 2012


Rapid conversion from conventional websites to responsive themes

The conversion rate from conventional websites to responsive themes in 2013 is expected to be around 53% . Most of the developers are being hired to convert conventional websites to a responsive web design that suit devices such as laptop, smart phones, tablets and desktop computers with various higher resolution display capabilities. Because available screen spaces can range anywhere from 320px wide for say an iPhone, to well over 2000px wide for a retina ready desktop with a high powered graphics card.
Web developers all over the world have an excellent opportunity to excel their skills and deliver highly usable website content into a read on a mobile device like a smartphone or an ipad.

How does it works?

Responsive themes represent different formatting and layout to suit the device on which their pages are displayed.
Larger websites can result in delays for both Web servers and visitors. Web server requires more time to get each additional file, which piles up kilobytes and for visitors sluggishness comes from the number of kilobytes total, not just the number of files.
When converting a conventional website to Responsive theme the most important task is to define what are the media screen sizes for that theme.
Largely there are three main categories.
1. SmartPhones- less than 320px
2. Tablets – 321px to 768px
3. Descktop – 769px and above
@media screen and (max-width:320px)
h1 {
color: #ffb400;
@media screen and (min-width:321px) and (max-width:768px)
h1 {
@media screen and (min-width:769px)
h1 {
color: #693573;

Save the CSS file. To test these media queries, simply open your website in a browser and drag and resize the window. You will see the h1 color change when browser window size change. Next, you can add media specific styles to override specific parent templates styles. As an example, the top navigation which is horizontal in desktop, could be made to be vertical in the smartphones. Remember to remove the h1 styles we added for testing purposes.

Why responsive web design?

In 2013 tablet and smartphone sales are expected to exceed 210 million sales globally, it means that if your website is difficult to browse for tablet and mobile users then your bounce back rates are likely to be on the higher side which may result in lower profitability.
In addition to these real facts, it is also expected that PC sales in the year 2013will decline in the number of PC’s sold when compared to that of the previous year, for the first time.

What are our options?

The rapid growth in the mobility of internet usage has left behind some challenges for web developers, who were producing conventional websites for internet usage for decades.  Now as mentioned earlier, in 2013 the growth rate of Smart phones and tablets will over took the growth rate of PC’s, this means if you want to maintain the visibility of your website then responsive theme is the way to go.

However we do understand that for some of the existing larger dynamic websites it is not easy to implement a responsive theme based on the extensive dynamic content. We recommend them to at least have a basic mobile template designed for such portals and then keep on adding new features to it.

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